Inspiration for Marketers in B2B and B2C with customer insights
Which European City gains the most online social media mentions?
According to ING Media, who scanned digital mentions on blogs, news, Facebook, Instagram, forums and Twitter, London topped the list among 40 cities. In a HomeToGo separate survey, London came first again, with a significant lead over Paris (second) and Barcelona (third), Prynn (2019).
Interestingly, London was not the only UK city to be mentioned in the ING Media study, which also ranked Edinburgh, Manchester, Birmingham and Glasgow. In the context of Brexit, London’s popularity is high.
Digits and contactless payment
NatWest is to trial fingerprint technology for payments above £30. This would allow a higher spend and the use of the fingerprint, rather than a numeric Pin code, Griffin (2019). This development could lead to new ways to pay for other transactions too.
UK shopping basket follows changing consumer habits
The ONS has updated the UK shopping basket or ‘basket of goods’ used to calculate inflation in the UK. What is new in? Some of the sixteen new additions include peanut butter, popcorn, smart speakers (Amazon Echo, Google Home), instant messaging, gel detergent, dog treats, childrens’ fiction and flavoured tea. How do the ONS choose them? By representativeness of consumer shopping, along with 720 items that are regularly reviewed and updated. See the full list here (tables 1-3). Consider the changing habits for your sector, but more importantly, the impact of inflation and BREXIT on your products and services pricing.
B2B contracts with UK Government win a boost
The UK government spends £49 billion with external organisations. They are looking to increase the share that small and medium sized businesses can tender for, by 2022. To win the business, organisations must show how they benefit society, to help combat slavery and/or climate change, employ ethnic minorities and those with disabilities, BBC News (2019).
There is also a free guide for voluntary, community and social enterprises to find out more about how to win government contracts, access that here. Useful insights for tenders and fund raising opportunities for aligned projects.