Purpose, Sustainability and Marketing Plans – why you need to invest more in 2022. 2021 is set to be a step change for metrics that will impact on marketing planning. And it’s six months, at most, before you submit your budget and marketing plan for 2022.
First Utility becomes Shell Energy brand Shell moved into the renewable energy market in 2017, with its purchase of First Utility. In 2019, it is now moving the 700,000 First Utility customers into the Shell Energy Brand, Chapman (2019). Shell’s investment confirms its move towards more sustainable (cleaner) energy and away from a reliance on […]
Information and inspiration for marketers – real-time ONS, Creativity, Families, Post and the everyday economy
ONS developing real-time economic indicators ONS (Office for National Statistics) are developing a new system to monitor real-time data from the supply and demand of goods throughout the UK economy. How will this help marketers? Previously it took months for collation, along with the complexity of different reporting deadlines. By fusing data from multiple UK […]
Which European City gains the most online social media mentions? According to ING Media, who scanned digital mentions on blogs, news, Facebook, Instagram, forums and Twitter, London topped the list among 40 cities. In a HomeToGo separate survey, London came first again, with a significant lead over Paris (second) and Barcelona (third), Prynn (2019). Interestingly, […]
New recruiter coming to the UK Hire is coming to the UK in 2019, launched by Google (Boland, 2019). Already available in the US, it offers recruitment services with integrated software to schedule interviews, add to calendar, monitor applicants’ progress for employers. Google ie Hire, has also been working with British businesses to aid integration […]