24
Jul

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Updates for marketers and innovators on brands, AI, new emojis, cinema upgrades and student earning

Updates for marketers and innovators on brands, AI, new emojis, cinema upgrades and student earning

Benefits of AI to the UK companies

According to the McKinsey Global Institute, UK companies that integrate artificial intelligence (AI) into organisational processes could increase economic value by 120% by 2030, Nicolle, (2019). The McKinsey Global Institute AI Readiness Index puts the UK in fourth position, after the USA, Ireland and Sweden.  In terms of AI start-ups though, the UK is second only to the USA.

Amazon is the World’s most valuable brand 2019, according to BrandZ

Amazon moved to the top slot after brand value analysis by Brand Z, Hammett, (2019).  In joint second place was Apple and Google, followed in brand value order by Microsoft, Visa, Facebook, Alibaba, Tencent, McDonald’s and AT&T. Luxury is the fastest growing sector, whilst technology, finance and Retail dominate the categories, Millward Brown, Kantar (2019).

New emojis launched for World Emoji Day 2019

To coincide with World Emoji Day (17 July 2019), Apple has previewed new emojis.  Disability themed designs were released including prosthetics, a Guide Dog, wheelchair and hearing aid.  Additional emojis also launched include a flamingo, a sari, waffle and falafel among others. The library of emoji characters is overseen by the Unicode Consortium

Luxury makeover for Odeon cinemas

Five Odeon sites in London are to have a makeover, including reclining seats, more food outlets and upmarket bars.  The move follows the successful upgrade of the Leicester Square branch, Bourke, (2019).

Musicals draw in cinema goers

Films such as Bohemian Rhapsody, A Star is Born, Rocket Man, La La Land and the Greatest Showman have all pulled in record ticket sales for musical cinema, Tucker  (2019).  The twin popularity of cinema and musicals is said to be in response to a need for escapism from world troubles and a search for joyful spectacles.  New films such as Yesterday and the Lion King are likely to boost ticket sales further.

Students boost earnings on eBay rather than summer jobs

In a survey of 3,000 undergraduates, 51% said that they make money on eBay during the summer holidays.  In the study by London based Tutor House, students are buying and selling clothes online via apps such as Depop, Vinted and Preloved.  Other revenue earners for students include bar work/hospitality sector, tutoring, dog walking, completing surveys, working for Uber or food delivery, Deliveroo, Turner, (2019).