16
Sep

0
Featured
Help us spread some joy

Help us spread some joy

How about providing some wall art for a charity of your choice?  Receptions, waiting room, office can all benefit from some colourful additions. Nominate your charity and preferred picture Go to https://bit.ly/3EhrERx Step one: Choose one picture Step two: Write the picture name and the charity nomination in the please tell me more about box […]

06
Sep

0
Featured
5 topical trends influencing digital marketing plans

5 topical trends influencing digital marketing plans

It’s often overlooked how much time and effort goes into a digital marketing plan.  So to help you, here’s five topical trends affecting digital marketing plans. Freight and logistics Market insights are highlighting that the fourth quarter will be affected by a combination of factors: lockdowns impacting capacity, lack of HGV drivers, Brexit legacy, warehouse […]

04
Aug

0
Featured
Brand and SMEs                         – five key tips

Brand and SMEs – five key tips

What steps can help SMEs and their brands?  Here’s five key tips from Sara Royle at Goldcrest Academy Limited: Register your brand It is important to remember that the owner adds value to a name and image. So to keep your founding focus, consider registering your logo as words and / or as an image […]

27
Jul

0
Featured
Celebrating talent – nature, gardens, innovation and new course

Celebrating talent – nature, gardens, innovation and new course

Nature and design at its best Simply gorgeous and talented, Anca Panait at RHS Tatton Park, love her comment: “That’s one positive from the pandemic, people are more into gardening and the natural world.” Find out more about her wonderful design at RHS Tatton Park 2021 Helping students Although we do online courses, this is […]

22
Jul

0
Featured
Six top practical tips for a great executive summary

Six top practical tips for a great executive summary

When you are writing an executive summary for the first time or are looking to improve what you do now, here’s some tips to help you from Sara Royle, Director at Goldcrest Academy. Whilst a great executive summary looks easy, simple and quick to do, there are some steps that are useful to consider.  These […]

15
Jun

0
Featured

Helping marketers navigate the opportunities and challenges of purpose, sustainability and marketing planning

(C) Blog and photography by Sara Royle If metrics and dashboard rule your life, post Brexit and ongoing Covid, then purpose and sustainability sound like another area of challenge. Yet it’s an enormous opportunity for marketing and customers, to make better buying decisions. The key focus is on how you think and how the organisation […]

04
Jun

0
Featured
Marketing career development tips

Marketing career development tips

With appraisal trends shifting from the annual, often three-hour review to shorter monthly updates, how does this serve your marketing career plans? As back to the office grows with flexible working, it is a good time to plan your appraisal or review for an online or face to face meeting.  Here’s some handy tips: The […]

23
Apr

0
Featured
Marketing courses starting    5 May 2021

Marketing courses starting 5 May 2021

Purpose and marketing planning Planet, People, Purpose, Sustainability all impact on marketing plans. Climate change is affecting all sectors. Does your marketing plan include the necessary elements? Researching, gathering and writing all take time, so we’ve developed a short online course to help you have the key information at your fingertips. It’ll help you get […]

15
Apr

0
Featured

Helping your team develop

With spring and the better weather, now can be a good time to focus on innovation for 2021/22.  Would an innovation toolkit help your marketing and customer team?  Can we help them fast-track and close skill gaps? Here’s five reasons why innovation can be helpful now: Consolidate – 2020 and 2021 have all been about […]

18
Feb

0
Featured

Purpose, Sustainability and Marketing Plans – why you need to invest more in 2022

Purpose, Sustainability and Marketing Plans – why you need to invest more in 2022. 2021 is set to be a step change for metrics that will impact on marketing planning. And it’s six months, at most, before you submit your budget and marketing plan for 2022.

27
Jan

0
Featured
Purpose and Marketing Planning

Purpose and Marketing Planning

Purpose and Marketing Planning – helping the planet and society Why does purpose matter to marketing planning? How does it relate to the planet and sustainability? Here’s a new course to help you. Course fee includes a donation to Water Aid and the Woodland Trust Follow the link to the page on our website https://bit.ly/3qVrJmh

18
Sep

0
Featured
Insights for marketers on centenaries, UK airports, aerospace, travel and tourism hot spots

Insights for marketers on centenaries, UK airports, aerospace, travel and tourism hot spots

Forestry Commission centenary The Forestry Commission is celebrating its centenary in September 2019, having been founded in 1919, (after World War One), to replenish the nation’s woods and forests in England.  Separate organisations look after woodlands in Scotland, Northern Ireland and Wales.  As part of the Forestry Commission’s celebrations there are a whole host of […]

20
Aug

0
Featured
Advice from BCC, VR, airport growth, changing shopping habits and car hire app in fifteen minutes

Advice from BCC, VR, airport growth, changing shopping habits and car hire app in fifteen minutes

Advice for SMEs with guidance from government and business Lord Wolfson of on and offline retailer Next, gives good advice for Brexit planning.   Next’s plans are at an advance stage and Wolfson recommends small business focus on government advice.  The British Chamber of Commerce has a useful Brexit planning checklist for SMEs or the UK […]

10
Aug

0
Featured
Insights on postage stamps, staff appointments, channel preferences, chocolate and cosmetics

Insights on postage stamps, staff appointments, channel preferences, chocolate and cosmetics

Content volume impacts on channel popularity Ofcom research into channel popularity has highlighted the growth of multi-channel viewing Furness, (2019). Whilst online channels (Netflix and YouTube) come top for 18-34 year olds, BBC one is still the top channel for all ages over 18.  Content quality and volume are impacting viewing habits as Brits prefer […]

31
Jul

0
Featured
Updates for marketers and innovators on City brands, tech language, new aerospace college, luxury boutique and music

Updates for marketers and innovators on City brands, tech language, new aerospace college, luxury boutique and music

Saffron City Brand Barometer 2019 results Using quantitative and qualitative measurement, Saffron reviewed 75 globally important cities to assess them on assets and brand value to identify their place brand rankings, Warrington, (2019).  The top ten for 2019 feature usual suspects including (from 1 to 20): New York, London, Singapore, Hong Kong, Amsterdam, Los Angeles, […]

24
Jun

0
Featured
Insight news on Heathrow airport, digital jobs, BBC news services, Tesco innovation and low unemployment trend continues

Insight news on Heathrow airport, digital jobs, BBC news services, Tesco innovation and low unemployment trend continues

Heathrow benefits from Australia travel plans Heathrow airport experienced a spike in travellers in May, with 6.7million passengers visiting overseas.  Of these the top region was Oceania, followed by East Asia.  Domestic flights grew 2.2% too.  This was the 31st month in a row for passenger expansion for the Heathrow hub.  BBC boosts international audiences […]

15
Jun

0
Featured
Insights for marketers and entrepreneurs on smart gloves, drones, analytics and forecast

Insights for marketers and entrepreneurs on smart gloves, drones, analytics and forecast

The Stag smart glove works like human hands The Massachusetts Institute of Technology (MIT) have invented a smart glove with 550 tiny sensors.  Known as Stag, the scalable tactile glove, can recognise 76% of everyday objects, within a range of 26 types, by identifying and grasping them like a human hand would.  The glove is […]

11
Jun

0
Featured
Marketing innovation updates

Marketing innovation updates

Zego help gig delivery Uber and Deliveroo drivers and riders are set to benefit with expansion from Zego, who offer on-demand insurance for when self-employed couriers are making deliveries.  Start-up brand Zego helps workers in the gig economy to pay for affordable commercial insurance, for only when they are using cars or scooters for work, […]

10
Jun

0
Featured
Developments for brand Britain with celebration week, footwear innovations, Calls for Brexit clarity, optimism and restructuring

Developments for brand Britain with celebration week, footwear innovations, Calls for Brexit clarity, optimism and restructuring

British Flowers Week 10-16 June 2019  British Flower Week was created by New Covent Garden Market, as an annual celebration of the UK cut flower industry. The week runs from 10-16 June 2019 to encourage the purchase of British flowers, plants and foliage. Boots and icons boost Hunter to profit Sales growth in America, alongside […]

21
May

0
Featured
Ideas for Marketers from brands on coffee, video games and flying jets

Ideas for Marketers from brands on coffee, video games and flying jets

New products created from ground coffee Ground coffee waste sent to landfills could offer new products through recycling.  Whilst early days, Flat White eyewear have created a coffee ground mixture that moulds to make bespoke frames. The inventor, Ryan Davren, currently a student at Dundee University, believes the unique mix could make jewellery too, Maraike, […]

27
Feb

0
Featured
Inspiration for Marketers – with podcasts, AI, innovation and product placement opportunities

Inspiration for Marketers – with podcasts, AI, innovation and product placement opportunities

Here’s useful news for marketers on innovation, business models and digital media: Podcast popularity continues to rise Audioboom gained £1.5 million investment in February 2019, to source new shows and stars (Lawson, 2019).  At present popular podcasts are about Films, Football and Formula One, along with Comedy, Wellness and Crime/Thrillers.  Want to know more on […]

12
Feb

0
Featured
Enrol by 18 February 2019: New courses for Marketers, Entrepreneurs and Start-ups

Enrol by 18 February 2019: New courses for Marketers, Entrepreneurs and Start-ups

Marketing & Career development Is it time to improve career and promotion opportunities for you in 2019?  What are the areas that will help you most? What are the benefits for you? Identify areas for personal growth and career development Refresh your talent with new approaches Tick an item off the to do list that’s […]

01
Jan

0
Featured
Get set for 2019 trends that impact on marketers in the South East

Get set for 2019 trends that impact on marketers in the South East

We love great resources that get to the heart of the matter and generate great ideas too. What are the top trends likely to be for 2019? Here are some useful sources to consider, links are provided: Whilst subscription is required, Trendwatching.com offer free access to top line research findings. Insights on tech and cross- […]

10
Jan

0
Featured
It could be your turn or time to shine!

It could be your turn or time to shine!

2016 Candidate results Congratulations to students for excellent July (exam board) 2016 results – particularly those who have now completed their qualification and for individual module successes too.  A big thank you to our tutors and students too for all their efforts. It could be you! The new prospectus 2017 includes useful case studies from successful students, which […]

08
Jul

0
Circular economy thinking

Circular economy thinking

For marketing, the circular economy needs to be a key focus area. What is it? Here’s information on the circular economy approach. Why now? It’s time, in the decade of action, announced by the United Nations, to put this thinking at the heart of business. To help you It’s why we are launching the new […]

06
Jul

0
New course date

New course date

Purpose, sustainability and marketing planning new course date, 26 July 2021 To help marketers, the course contains key information, connected to marketing planning. It highlights a gap in metrics, for ESGs to sit alongside digital and marketing metrics. It’s a practical online (3hr) course to help you identify what goes where in your digital or […]

01
Jul

0
Special thanks

Special thanks

Special thanks today – 15 years with Sara at Goldcrest Academy and remembering key team members Peter, Ian, Juanita, Emma, Sue who worked with us. Big and special thanks to clients too

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