20
Aug

0
Featured
Advice from BCC, VR, airport growth, changing shopping habits and car hire app in fifteen minutes

Advice from BCC, VR, airport growth, changing shopping habits and car hire app in fifteen minutes

Advice for SMEs with guidance from government and business Lord Wolfson of on and offline retailer Next, gives good advice for Brexit planning.   Next’s plans are at an advance stage and Wolfson recommends small business focus on government advice.  The British Chamber of Commerce has a useful Brexit planning checklist for SMEs or the UK […]

10
Aug

0
Featured
Insights on postage stamps, staff appointments, channel preferences, chocolate and cosmetics

Insights on postage stamps, staff appointments, channel preferences, chocolate and cosmetics

Content volume impacts on channel popularity Ofcom research into channel popularity has highlighted the growth of multi-channel viewing Furness, (2019). Whilst online channels (Netflix and YouTube) come top for 18-34 year olds, BBC one is still the top channel for all ages over 18.  Content quality and volume are impacting viewing habits as Brits prefer […]

31
Jul

0
Featured
Updates for marketers and innovators on City brands, tech language, new aerospace college, luxury boutique and music

Updates for marketers and innovators on City brands, tech language, new aerospace college, luxury boutique and music

Saffron City Brand Barometer 2019 results Using quantitative and qualitative measurement, Saffron reviewed 75 globally important cities to assess them on assets and brand value to identify their place brand rankings, Warrington, (2019).  The top ten for 2019 feature usual suspects including (from 1 to 20): New York, London, Singapore, Hong Kong, Amsterdam, Los Angeles, […]

24
Jun

0
Featured
Insight news on Heathrow airport, digital jobs, BBC news services, Tesco innovation and low unemployment trend continues

Insight news on Heathrow airport, digital jobs, BBC news services, Tesco innovation and low unemployment trend continues

Heathrow benefits from Australia travel plans Heathrow airport experienced a spike in travellers in May, with 6.7million passengers visiting overseas.  Of these the top region was Oceania, followed by East Asia.  Domestic flights grew 2.2% too.  This was the 31st month in a row for passenger expansion for the Heathrow hub.  BBC boosts international audiences […]

15
Jun

0
Featured
Insights for marketers and entrepreneurs on smart gloves, drones, analytics and forecast

Insights for marketers and entrepreneurs on smart gloves, drones, analytics and forecast

The Stag smart glove works like human hands The Massachusetts Institute of Technology (MIT) have invented a smart glove with 550 tiny sensors.  Known as Stag, the scalable tactile glove, can recognise 76% of everyday objects, within a range of 26 types, by identifying and grasping them like a human hand would.  The glove is […]

11
Jun

0
Featured
Marketing innovation updates

Marketing innovation updates

Zego help gig delivery Uber and Deliveroo drivers and riders are set to benefit with expansion from Zego, who offer on-demand insurance for when self-employed couriers are making deliveries.  Start-up brand Zego helps workers in the gig economy to pay for affordable commercial insurance, for only when they are using cars or scooters for work, […]

10
Jun

0
Featured
Developments for brand Britain with celebration week, footwear innovations, Calls for Brexit clarity, optimism and restructuring

Developments for brand Britain with celebration week, footwear innovations, Calls for Brexit clarity, optimism and restructuring

British Flowers Week 10-16 June 2019  British Flower Week was created by New Covent Garden Market, as an annual celebration of the UK cut flower industry. The week runs from 10-16 June 2019 to encourage the purchase of British flowers, plants and foliage. Boots and icons boost Hunter to profit Sales growth in America, alongside […]

28
May

0
Featured
Innovations and ideas for marketers and enterepreneurs with developments in travel, bikes apps and wellbeing

Innovations and ideas for marketers and enterepreneurs with developments in travel, bikes apps and wellbeing

Airbnb product innovation Angela Ahrendts has joined Airbnb as a non-executive director, following successful roles at Burberry and latterly Apple.  Airbnb are extending their strategy to become a full-service travel provider, Bond (2019). Square Mile to set speed limit to 15mph around the City In a bid to boost safety for pedestrians and cyclists, the […]

21
May

0
Featured
Ideas for Marketers from brands on coffee, video games and flying jets

Ideas for Marketers from brands on coffee, video games and flying jets

New products created from ground coffee Ground coffee waste sent to landfills could offer new products through recycling.  Whilst early days, Flat White eyewear have created a coffee ground mixture that moulds to make bespoke frames. The inventor, Ryan Davren, currently a student at Dundee University, believes the unique mix could make jewellery too, Maraike, […]

27
Feb

0
Featured
Inspiration for Marketers – with podcasts, AI, innovation and product placement opportunities

Inspiration for Marketers – with podcasts, AI, innovation and product placement opportunities

Here’s useful news for marketers on innovation, business models and digital media: Podcast popularity continues to rise Audioboom gained £1.5 million investment in February 2019, to source new shows and stars (Lawson, 2019).  At present popular podcasts are about Films, Football and Formula One, along with Comedy, Wellness and Crime/Thrillers.  Want to know more on […]

12
Feb

0
Featured
Enrol by 18 February 2019: New courses for Marketers, Entrepreneurs and Start-ups

Enrol by 18 February 2019: New courses for Marketers, Entrepreneurs and Start-ups

Marketing & Career development Is it time to improve career and promotion opportunities for you in 2019?  What are the areas that will help you most? What are the benefits for you? Identify areas for personal growth and career development Refresh your talent with new approaches Tick an item off the to do list that’s […]

01
Jan

0
Featured
Get set for 2019 trends that impact on marketers in the South East

Get set for 2019 trends that impact on marketers in the South East

We love great resources that get to the heart of the matter and generate great ideas too. What are the top trends likely to be for 2019? Here are some useful sources to consider, links are provided: Whilst subscription is required, Trendwatching.com offer free access to top line research findings. Insights on tech and cross- […]

08
Jul

0
Featured
Kent and Surrey Marketing courses – apply now

Kent and Surrey Marketing courses – apply now

Kent and Surrey Marketing courses – call for enrolment for 2017 September courses (enrol by 5 September 2017 – classes )  For distance learning enrol by 15 September, for the December exam board. Do remember that’s your completed application received, to ensure we secure your place. Kent and Surrey Marketing courses – call for enrolment […]

28
Apr

0
Featured
New study centre in Surrey

New study centre in Surrey

New Study Centre for Surrey students Goldcrest Academy are now offering marketing courses, from Introductory (L3) to Postgraduate (L7) in Guildford, Surrey. Course formats available include distance learning (flexible starts) and face to face class sessions. The Guildford centre offers a full suite of course, including: Introductory (L3) Certificate (L4) Diploma (L6) Postgraduate (L7) New […]

10
Jan

0
Featured
It could be your turn or time to shine!

It could be your turn or time to shine!

2016 Candidate results Congratulations to students for excellent July (exam board) 2016 results – particularly those who have now completed their qualification and for individual module successes too.  A big thank you to our tutors and students too for all their efforts. It could be you! The new prospectus 2017 includes useful case studies from successful students, which […]

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