News on marketing developments from Energy, Music, Architecture, Aviation
First Utility becomes Shell Energy brand
Shell moved into the renewable energy market in 2017, with its purchase of First Utility. In 2019, it is now moving the 700,000 First Utility customers into the Shell Energy Brand, Chapman (2019). Shell’s investment confirms its move towards more sustainable (cleaner) energy and away from a reliance on oil and gas.
As part of the re-brand, Shell Energy customers will benefit from discounts at petrol stations (3%), along with offers on home technology products. Non-customers will be targeted at Shell fuel forecourts. By 2030, Shell aim to be the largest electricity company as it focusses on lower-carbon sources.
IFPI Global Music Report
IFPI analysis shows that the global recorded music market grew by 9.7% in 2018, helped by sales from Ariana Grande and Ed Sheeran. The market is worth £14.6 billion global revenues, of which 47% are from streaming services. You can access a full copy of the IFPI report pdf here.
Top UK Retail Employer from jobs website, Indeed 2019, has been announced. In rank order they are,
- Wren Kitchens
- Lush Cosmetics
- Marks and Spencer
- John Lewis & Partners
John Lewis & Partners moved to position eight, following challenging times in UK retail. Wren Kitchens employs 4,000 staff and is based in Lincolnshire.
London’s skyline to welcome new tulip building by Foster + Partners
Planning approval has been given for the Foster + Partners ‘The Tulip’ skyscraper. At 305.3m tower, The Tulip will be the second tallest building in Western Europe, Owoseje (2019). With a bud at the top, with rotating pods, sky bar, restaurant and viewing platform, it is likely to become a top visitor attraction.
Which airline was the greenest at Heathrow in 4Q2018?
Using seven noise and emissions criteria, Heathrow assessed the 50 busiest airlines at the airport. The winner (Oman Air) came first, after updating its fleet and bringing in new Boeing planes with green and quiet operations. In the league table, Oman Air were followed by British Airways (short haul), Scandinavian Airlines, LOT and Air India, Hoskins (2019).