Insights for Marketers on retail, gym and fitness

Insights for Marketers on retail, gym and fitness

Tesco focuses its in-store goods

Household good products are to be trimmed on shelves as Tesco seek to reduce its in-store portfolio from 40,000 to 32,000, Chambers (2019).  Back in 2014, Tesco had 90,000 products in stock.  Investment will focus more on Tesco’s own-label brands, seeking to increase profit margin and customer value through ease of access and reducing duplication.  The move will allow Tesco to improve its supply chain and logistics.

Amazon Go stores evolve

Amazon’s retail initiative of Go stores looks set to take cash, having initially been digital payment only.  There are now 12 stores in the USA, with eleven who charge when the customer leaves, and the latest store, in New York, accepting cash.  The UK is likely to see a Go store in London by 2021.  The move to accept cash in New York follows concern that those without bank accounts or digital means, would not be able to shop-in-store, Boland (2019).

Pure Gym membership growth drives profit and expansion

No-frills gym chain, Pure Gym has increased membership to over 1 million and moved into profit. With an existing group of 236 mega-sized gyms, Pure Gym will be expanding into smaller cities with tailored-site-size facilities, Kelly (2019).

Subscription boxes boost engagement and retail trends

If James May unpacking a car from a box can be a YouTube hit (approaching 1.3million views), then you might like to know more about boxes on subscription for your favourite hobby or pursuit. 

Launching in the UK this week (May 2019), is FabFitFun.com with a box of goodies that arrive 4x per year. FFF offer full-sized (rather than mini) products, and the value exceeds the price you pay, Armstrong, (2019). The goal is that the box of goods become vital additions to enhance fitness.

For more information on subscription box trends, find out more about the top ten curated by Cratejoy.com.