Insight and inspiration for marketers with Forest, Superbrands, Data, Tech and Dining innovations

Insight and inspiration for marketers with Forest, Superbrands, Data, Tech and Dining innovations

Royal Dutch Shell to invest in forestsIMG_0403

Royal Dutch Shell is to spend £230 million between now and 2021 to plant millions of new trees to help offset greenhouse gas emissions.  In a move to reduce the impact of fossil fuel products, the forests will be planted across the world, including millions of trees in Holland, Australia and Spain.  The goal is to offset carbon emissions, whilst at the same time improving biodiversity and benefit local communities, Ambrose (2019).

Top 10 Business Superbrands 2019

Brands are assessed in terms of quality, reliability and distinction, along with a number of additional short and long-term factors to assist with a holistic view of the brand. The top ten B2B include:

  1. Apple
  2. Microsoft
  3. Emirates
  4. British Airways
  5. Samsung
  6. PayPal
  7. BP
  8. Mastercard
  9. Google
  10. Visa

Superbrands’ composition of voters for consumer and business brand results include 2,500 British consumers, 2,500 UK business professionals with purchasing or managerial responsibility within their business, as well as the independent and voluntary Business Superbrands Council and the Consumer Superbrands Council.

Quorn launch the Ultimate Burger for vegans and flexitarians

14% of Brits define themselves as flexitarians (YouGov), Shakespeare (2019), whilst 22% select meat substitutes regularly.  With a new ‘sizzling’ Ultimate Burger due to launch in Summer 2019, Quorn hope to attract the 69% of flexitarians who are seeking to reduce their consumption of meat.  The launch will follow Greggs’ successful vegan sausage roll, with Quorn inside, that rose to fame in Veganuary 2019.  Quorn have invested $7 million in R&D to develop more plant-based foods, Chiorando (2018).

Which data sources are used for personalisation?

In Monetate’s 2019 personalisation survey, assessing three industry sectors (Retail, Insurance, Travel & Hospitality), purchase history, email activity, mobile actions, website behaviour and POS data fill the top five spots for insights. Retail though lead the pack in use of third-party data for personalisation.  Supporting channels such as chatbots, kiosks, in-store staff and POS are being experimented with by brands to improve the customer journey.

UK consumers exhibit cautious spending in March

According to the British Retail Consortium, consumers were budgeting carefully in March, by avoiding big ticket items (electronics and furniture) and focussing on eating out or on entertainment instead (Barclaycard data).  That said, Easter falls later in 2019, so March figures could have been affected by seasonal event timing.  Retailers did though benefit from purchases for Mothers’ Day (sales data for jewellery, beauty and clothing were all up) and warmer weather encouraged purchases, with spend up 3.1% yoy versus March 201

Ocado to go live in Australia

Coles Online is set to open two robot-operated centres for groceries, using technology from Ocado.  Two centres, in Sydney and Melbourne, Australia are anticipated to go live by 2023. In a similar move to Amazon, Ocado is developing its strategy from a food delivery firm to becoming a proprietary technology supplier, Curtis (2019).

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