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Apr

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Featured

Helping your team develop

With spring and the better weather, now can be a good time to focus on innovation for 2021/22. 

Would an innovation toolkit help your marketing and customer team? 

Can we help them fast-track and close skill gaps?

Goldcrest Academy – new innovation and the marketing mix online course starts 5 May 2021

Here’s five reasons why innovation can be helpful now:

  1. Consolidate – 2020 and 2021 have all been about disruption, now is a great time to consolidate ideas.
  2. Teamwork – Employees have been amazing through the pandemic and changing work patterns.  Now is a good time to bank that innovation, identifying what needs improvement and where to focus growth.
  3. Automation – Customers’ adoption of digital has accelerated, but they like the human touch too.  How do you decide where to include it and where to automate?
  4. Integration – Digital transformation is a big step, it can be longer and harder than first thought.  The process can be made easier with prior development.  What needs a key focus now?
  5. Streamline – Innovation can be messy but with a clear focus and structure, the process can be streamlined.

To help you, we’ve developed a new online course that is designed to be flexible so your team can self-pace to fit their schedule.  It’s goal is to provide a practical toolkit for innovation across the marketing mix (product, price, place, promotion, people, process, physical evidence).  It’s helpful for employees to develop or refresh skills.

The course starts on 5 May 2021 and is exclusively available from Goldcrest Academy

Find out more at Goldcrest Academy | Innovation and the marketing mix.