15
Apr

0
Featured

Helping your team develop

With spring and the better weather, now can be a good time to focus on innovation for 2021/22.  Would an innovation toolkit help your marketing and customer team?  Can we help them fast-track and close skill gaps? Here’s five reasons why innovation can be helpful now: Consolidate – 2020 and 2021 have all been about […]

18
Feb

0
Featured

Purpose, Sustainability and Marketing Plans – why you need to invest more in 2022

Purpose, Sustainability and Marketing Plans – why you need to invest more in 2022. 2021 is set to be a step change for metrics that will impact on marketing planning. And it’s six months, at most, before you submit your budget and marketing plan for 2022.

27
Jan

0
Featured
Purpose and Marketing Planning

Purpose and Marketing Planning

Purpose and Marketing Planning – helping the planet and society Why does purpose matter to marketing planning? How does it relate to the planet and sustainability? Here’s a new course to help you. Course fee includes a donation to Water Aid and the Woodland Trust Follow the link to the page on our website https://bit.ly/3qVrJmh

10
Aug

0
Featured
Insights on postage stamps, staff appointments, channel preferences, chocolate and cosmetics

Insights on postage stamps, staff appointments, channel preferences, chocolate and cosmetics

Content volume impacts on channel popularity Ofcom research into channel popularity has highlighted the growth of multi-channel viewing Furness, (2019). Whilst online channels (Netflix and YouTube) come top for 18-34 year olds, BBC one is still the top channel for all ages over 18.  Content quality and volume are impacting viewing habits as Brits prefer […]

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