15
Jun

0
Featured

Helping marketers navigate the opportunities and challenges of purpose, sustainability and marketing planning

(C) Blog and photography by Sara Royle If metrics and dashboard rule your life, post Brexit and ongoing Covid, then purpose and sustainability sound like another area of challenge. Yet it’s an enormous opportunity for marketing and customers, to make better buying decisions. The key focus is on how you think and how the organisation […]

04
Jun

0
Featured
Marketing career development tips

Marketing career development tips

With appraisal trends shifting from the annual, often three-hour review to shorter monthly updates, how does this serve your marketing career plans? As back to the office grows with flexible working, it is a good time to plan your appraisal or review for an online or face to face meeting.  Here’s some handy tips: The […]

27
Jan

0
Featured
Purpose and Marketing Planning

Purpose and Marketing Planning

Purpose and Marketing Planning – helping the planet and society Why does purpose matter to marketing planning? How does it relate to the planet and sustainability? Here’s a new course to help you. Course fee includes a donation to Water Aid and the Woodland Trust Follow the link to the page on our website https://bit.ly/3qVrJmh

18
Sep

0
Featured
Insights for marketers on centenaries, UK airports, aerospace, travel and tourism hot spots

Insights for marketers on centenaries, UK airports, aerospace, travel and tourism hot spots

Forestry Commission centenary The Forestry Commission is celebrating its centenary in September 2019, having been founded in 1919, (after World War One), to replenish the nation’s woods and forests in England.  Separate organisations look after woodlands in Scotland, Northern Ireland and Wales.  As part of the Forestry Commission’s celebrations there are a whole host of […]

20
Aug

0
Featured
Advice from BCC, VR, airport growth, changing shopping habits and car hire app in fifteen minutes

Advice from BCC, VR, airport growth, changing shopping habits and car hire app in fifteen minutes

Advice for SMEs with guidance from government and business Lord Wolfson of on and offline retailer Next, gives good advice for Brexit planning.   Next’s plans are at an advance stage and Wolfson recommends small business focus on government advice.  The British Chamber of Commerce has a useful Brexit planning checklist for SMEs or the UK […]

31
Jul

0
Featured
Updates for marketers and innovators on City brands, tech language, new aerospace college, luxury boutique and music

Updates for marketers and innovators on City brands, tech language, new aerospace college, luxury boutique and music

Saffron City Brand Barometer 2019 results Using quantitative and qualitative measurement, Saffron reviewed 75 globally important cities to assess them on assets and brand value to identify their place brand rankings, Warrington, (2019).  The top ten for 2019 feature usual suspects including (from 1 to 20): New York, London, Singapore, Hong Kong, Amsterdam, Los Angeles, […]

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