15
Apr

0
Featured

Helping your team develop

With spring and the better weather, now can be a good time to focus on innovation for 2021/22.  Would an innovation toolkit help your marketing and customer team?  Can we help them fast-track and close skill gaps? Here’s five reasons why innovation can be helpful now: Consolidate – 2020 and 2021 have all been about […]

18
Feb

0
Featured

Purpose, Sustainability and Marketing Plans – why you need to invest more in 2022

Purpose, Sustainability and Marketing Plans – why you need to invest more in 2022. 2021 is set to be a step change for metrics that will impact on marketing planning. And it’s six months, at most, before you submit your budget and marketing plan for 2022.

27
Jan

0
Featured
Purpose and Marketing Planning

Purpose and Marketing Planning

Purpose and Marketing Planning – helping the planet and society Why does purpose matter to marketing planning? How does it relate to the planet and sustainability? Here’s a new course to help you. Course fee includes a donation to Water Aid and the Woodland Trust Follow the link to the page on our website https://bit.ly/3qVrJmh

31
Jul

0
Featured
Updates for marketers and innovators on City brands, tech language, new aerospace college, luxury boutique and music

Updates for marketers and innovators on City brands, tech language, new aerospace college, luxury boutique and music

Saffron City Brand Barometer 2019 results Using quantitative and qualitative measurement, Saffron reviewed 75 globally important cities to assess them on assets and brand value to identify their place brand rankings, Warrington, (2019).  The top ten for 2019 feature usual suspects including (from 1 to 20): New York, London, Singapore, Hong Kong, Amsterdam, Los Angeles, […]

24
Jun

0
Featured
Insight news on Heathrow airport, digital jobs, BBC news services, Tesco innovation and low unemployment trend continues

Insight news on Heathrow airport, digital jobs, BBC news services, Tesco innovation and low unemployment trend continues

Heathrow benefits from Australia travel plans Heathrow airport experienced a spike in travellers in May, with 6.7million passengers visiting overseas.  Of these the top region was Oceania, followed by East Asia.  Domestic flights grew 2.2% too.  This was the 31st month in a row for passenger expansion for the Heathrow hub.  BBC boosts international audiences […]

15
Jun

0
Featured
Insights for marketers and entrepreneurs on smart gloves, drones, analytics and forecast

Insights for marketers and entrepreneurs on smart gloves, drones, analytics and forecast

The Stag smart glove works like human hands The Massachusetts Institute of Technology (MIT) have invented a smart glove with 550 tiny sensors.  Known as Stag, the scalable tactile glove, can recognise 76% of everyday objects, within a range of 26 types, by identifying and grasping them like a human hand would.  The glove is […]

10
Jun

0
Featured
Developments for brand Britain with celebration week, footwear innovations, Calls for Brexit clarity, optimism and restructuring

Developments for brand Britain with celebration week, footwear innovations, Calls for Brexit clarity, optimism and restructuring

British Flowers Week 10-16 June 2019  British Flower Week was created by New Covent Garden Market, as an annual celebration of the UK cut flower industry. The week runs from 10-16 June 2019 to encourage the purchase of British flowers, plants and foliage. Boots and icons boost Hunter to profit Sales growth in America, alongside […]

21
May

0
Featured
Ideas for Marketers from brands on coffee, video games and flying jets

Ideas for Marketers from brands on coffee, video games and flying jets

New products created from ground coffee Ground coffee waste sent to landfills could offer new products through recycling.  Whilst early days, Flat White eyewear have created a coffee ground mixture that moulds to make bespoke frames. The inventor, Ryan Davren, currently a student at Dundee University, believes the unique mix could make jewellery too, Maraike, […]

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