27
Jul

0
Featured
Celebrating talent – nature, gardens, innovation and new course

Celebrating talent – nature, gardens, innovation and new course

Nature and design at its best Simply gorgeous and talented, Anca Panait at RHS Tatton Park, love her comment: “That’s one positive from the pandemic, people are more into gardening and the natural world.” Find out more about her wonderful design at RHS Tatton Park 2021 Helping students Although we do online courses, this is […]

22
Jul

0
Featured
Six top practical tips for a great executive summary

Six top practical tips for a great executive summary

When you are writing an executive summary for the first time or are looking to improve what you do now, here’s some tips to help you from Sara Royle, Director at Goldcrest Academy. Whilst a great executive summary looks easy, simple and quick to do, there are some steps that are useful to consider.  These […]

08
Jul

0
Circular economy thinking

Circular economy thinking

For marketing, the circular economy needs to be a key focus area. What is it? Here’s information on the circular economy approach. Why now? It’s time, in the decade of action, announced by the United Nations, to put this thinking at the heart of business. To help you It’s why we are launching the new […]

06
Jul

0
New course date

New course date

Purpose, sustainability and marketing planning new course date, 26 July 2021 To help marketers, the course contains key information, connected to marketing planning. It highlights a gap in metrics, for ESGs to sit alongside digital and marketing metrics. It’s a practical online (3hr) course to help you identify what goes where in your digital or […]

15
Apr

0
Featured

Helping your team develop

With spring and the better weather, now can be a good time to focus on innovation for 2021/22.  Would an innovation toolkit help your marketing and customer team?  Can we help them fast-track and close skill gaps? Here’s five reasons why innovation can be helpful now: Consolidate – 2020 and 2021 have all been about […]

18
Feb

0
Featured

Purpose, Sustainability and Marketing Plans – why you need to invest more in 2022

Purpose, Sustainability and Marketing Plans – why you need to invest more in 2022. 2021 is set to be a step change for metrics that will impact on marketing planning. And it’s six months, at most, before you submit your budget and marketing plan for 2022.

27
Jan

0
Featured
Purpose and Marketing Planning

Purpose and Marketing Planning

Purpose and Marketing Planning – helping the planet and society Why does purpose matter to marketing planning? How does it relate to the planet and sustainability? Here’s a new course to help you. Course fee includes a donation to Water Aid and the Woodland Trust Follow the link to the page on our website https://bit.ly/3qVrJmh

31
Jul

0
Featured
Updates for marketers and innovators on City brands, tech language, new aerospace college, luxury boutique and music

Updates for marketers and innovators on City brands, tech language, new aerospace college, luxury boutique and music

Saffron City Brand Barometer 2019 results Using quantitative and qualitative measurement, Saffron reviewed 75 globally important cities to assess them on assets and brand value to identify their place brand rankings, Warrington, (2019).  The top ten for 2019 feature usual suspects including (from 1 to 20): New York, London, Singapore, Hong Kong, Amsterdam, Los Angeles, […]

24
Jun

0
Featured
Insight news on Heathrow airport, digital jobs, BBC news services, Tesco innovation and low unemployment trend continues

Insight news on Heathrow airport, digital jobs, BBC news services, Tesco innovation and low unemployment trend continues

Heathrow benefits from Australia travel plans Heathrow airport experienced a spike in travellers in May, with 6.7million passengers visiting overseas.  Of these the top region was Oceania, followed by East Asia.  Domestic flights grew 2.2% too.  This was the 31st month in a row for passenger expansion for the Heathrow hub.  BBC boosts international audiences […]

15
Jun

0
Featured
Insights for marketers and entrepreneurs on smart gloves, drones, analytics and forecast

Insights for marketers and entrepreneurs on smart gloves, drones, analytics and forecast

The Stag smart glove works like human hands The Massachusetts Institute of Technology (MIT) have invented a smart glove with 550 tiny sensors.  Known as Stag, the scalable tactile glove, can recognise 76% of everyday objects, within a range of 26 types, by identifying and grasping them like a human hand would.  The glove is […]

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