Goldcrest Academy

21
May

0

Featured

Ideas for Marketers from brands on coffee, video games and flying jets

New products created from ground coffee Ground coffee waste sent to landfills could offer new products through recycling. Whilst early days, Flat White eyewear have created a coffee ground mixture that moulds to make bespoke frames. The inventor, Ryan Davren, currently a student at Dundee University, believes the unique mix could make jewellery too, Maraike, […]

Sara Royle
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14
May

0

Featured

Insights for Marketers on retail, gym and fitness

Tesco focuses its in-store goods Household good products are to be trimmed on shelves as Tesco seek to reduce its in-store portfolio from 40,000 to 32,000, Chambers (2019). Back in 2014, Tesco had 90,000 products in stock. Investment will focus more on Tesco’s own-label brands, seeking to increase profit margin and customer value through ease […]

10
May

0

Featured

News on appointment, social media, map innovations, holiday trends for Marketers

First female chairman for the London Metal Exchange Gay Huey-Evans OBE is to be appointed the first female chairman of the London Metal Exchange (LME). With a thirty-year career spanning banking and regulation at Barclays, Citi, the Financial Services Authority and the Financial Reporting Council, Huey-Evans role will now focus on metals and mining. The […]

06
May

0

Featured

Areas for inspiration for Marketers include channels, hotels, fashion and nature

Areas for inspiration for Marketers include channels, hotels, fashion and nature Berkshire Hathaway invest in Amazon Berkshire Hathaway, the investment vehicle of Warren Buffet has invested in Amazon for the first time. However, whilst Buffet is an Amazon fan, it was a colleague who selected the stock, Reuters (2019). Ovum (2019), cited by Boland and […]

01
May

0

Featured

Insights and trends for marketers within innovation, valuations, heritage, holidays, savings

Insights and trends for marketers within innovation, valuations, heritage, holidays, savings Trillion-dollar valuations for tech leaders Microsoft joined Apple and Amazon to be valued at $1 trillion (April 2019). The big three jostle for the for top spot as position is reliant on revenue and profit growth, Titcomb and Feld (2019). Microsoft attributed the rise […]

25
Apr

0

Featured

Trends and inspiration for marketers across digital, transport, brand innovations, hobbies and recycling

Oil price rises impact on Easter holiday for UK drivers at the petrol pumps Whilst the UK basked in glorious weather over the Easter break, pump prices rose significantly. According to the AA, a tank of fuel has risen by over £2.40, each time you filled up in March. Why so? Oil prices have risen […]

18
Apr

0

Featured

Insight and inspiration on photography, eyeware, loyalty, work and leisure trends

SONY World Photography Winners 2019 A series of evocative photographs secured the winners for each category in the SONY competition, with winners announced in April 2019. For an exploration of the results and gallery, find out more here. 327,000 images were submitted for the four competitions, including Professional, Open, Student and Youth. In the […]

10
Apr

0

Featured

Insight and inspiration for marketers with Forest, Superbrands, Data, Tech and Dining innovations

Royal Dutch Shell to invest in forests Royal Dutch Shell is to spend £230 million between now and 2021 to plant millions of new trees to help offset greenhouse gas emissions. In a move to reduce the impact of fossil fuel products, the forests will be planted across the world, including millions of trees in […]

04
Apr

0

Featured

News on marketing developments from Energy, Music, Architecture, Aviation

First Utility becomes Shell Energy brand Shell moved into the renewable energy market in 2017, with its purchase of First Utility. In 2019, it is now moving the 700,000 First Utility customers into the Shell Energy Brand, Chapman (2019). Shell’s investment confirms its move towards more sustainable (cleaner) energy and away from a reliance on […]

25
Mar

0

Featured

Information and inspiration for marketers – real-time ONS, Creativity, Families, Post and the everyday economy

ONS developing real-time economic indicators ONS (Office for National Statistics) are developing a new system to monitor real-time data from the supply and demand of goods throughout the UK economy. How will this help marketers? Previously it took months for collation, along with the complexity of different reporting deadlines. By fusing data from multiple UK […]

Category Archives of : Marketing Executives

Archive for Category: Marketing Executives