10
Aug

0
Featured
Insights on postage stamps, staff appointments, channel preferences, chocolate and cosmetics

Insights on postage stamps, staff appointments, channel preferences, chocolate and cosmetics

Content volume impacts on channel popularity Ofcom research into channel popularity has highlighted the growth of multi-channel viewing Furness, (2019). Whilst online channels (Netflix and YouTube) come top for 18-34 year olds, BBC one is still the top channel for all ages over 18.  Content quality and volume are impacting viewing habits as Brits prefer […]

31
Jul

0
Featured
Updates for marketers and innovators on City brands, tech language, new aerospace college, luxury boutique and music

Updates for marketers and innovators on City brands, tech language, new aerospace college, luxury boutique and music

Saffron City Brand Barometer 2019 results Using quantitative and qualitative measurement, Saffron reviewed 75 globally important cities to assess them on assets and brand value to identify their place brand rankings, Warrington, (2019).  The top ten for 2019 feature usual suspects including (from 1 to 20): New York, London, Singapore, Hong Kong, Amsterdam, Los Angeles, […]

15
Jun

0
Featured
Insights for marketers and entrepreneurs on smart gloves, drones, analytics and forecast

Insights for marketers and entrepreneurs on smart gloves, drones, analytics and forecast

The Stag smart glove works like human hands The Massachusetts Institute of Technology (MIT) have invented a smart glove with 550 tiny sensors.  Known as Stag, the scalable tactile glove, can recognise 76% of everyday objects, within a range of 26 types, by identifying and grasping them like a human hand would.  The glove is […]

11
Jun

0
Featured
Marketing innovation updates

Marketing innovation updates

Zego help gig delivery Uber and Deliveroo drivers and riders are set to benefit with expansion from Zego, who offer on-demand insurance for when self-employed couriers are making deliveries.  Start-up brand Zego helps workers in the gig economy to pay for affordable commercial insurance, for only when they are using cars or scooters for work, […]

10
Jun

0
Featured
Developments for brand Britain with celebration week, footwear innovations, Calls for Brexit clarity, optimism and restructuring

Developments for brand Britain with celebration week, footwear innovations, Calls for Brexit clarity, optimism and restructuring

British Flowers Week 10-16 June 2019  British Flower Week was created by New Covent Garden Market, as an annual celebration of the UK cut flower industry. The week runs from 10-16 June 2019 to encourage the purchase of British flowers, plants and foliage. Boots and icons boost Hunter to profit Sales growth in America, alongside […]

21
May

0
Featured
Ideas for Marketers from brands on coffee, video games and flying jets

Ideas for Marketers from brands on coffee, video games and flying jets

New products created from ground coffee Ground coffee waste sent to landfills could offer new products through recycling.  Whilst early days, Flat White eyewear have created a coffee ground mixture that moulds to make bespoke frames. The inventor, Ryan Davren, currently a student at Dundee University, believes the unique mix could make jewellery too, Maraike, […]

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