18
Feb

0
Featured

Purpose, Sustainability and Marketing Plans – why you need to invest more in 2022

Purpose, Sustainability and Marketing Plans – why you need to invest more in 2022. 2021 is set to be a step change for metrics that will impact on marketing planning. And it’s six months, at most, before you submit your budget and marketing plan for 2022.

27
Jan

0
Featured
Purpose and Marketing Planning

Purpose and Marketing Planning

Purpose and Marketing Planning – helping the planet and society Why does purpose matter to marketing planning? How does it relate to the planet and sustainability? Here’s a new course to help you. Course fee includes a donation to Water Aid and the Woodland Trust Follow the link to the page on our website https://bit.ly/3qVrJmh

20
Aug

0
Featured
Advice from BCC, VR, airport growth, changing shopping habits and car hire app in fifteen minutes

Advice from BCC, VR, airport growth, changing shopping habits and car hire app in fifteen minutes

Advice for SMEs with guidance from government and business Lord Wolfson of on and offline retailer Next, gives good advice for Brexit planning.   Next’s plans are at an advance stage and Wolfson recommends small business focus on government advice.  The British Chamber of Commerce has a useful Brexit planning checklist for SMEs or the UK […]

31
Jul

0
Featured
Updates for marketers and innovators on City brands, tech language, new aerospace college, luxury boutique and music

Updates for marketers and innovators on City brands, tech language, new aerospace college, luxury boutique and music

Saffron City Brand Barometer 2019 results Using quantitative and qualitative measurement, Saffron reviewed 75 globally important cities to assess them on assets and brand value to identify their place brand rankings, Warrington, (2019).  The top ten for 2019 feature usual suspects including (from 1 to 20): New York, London, Singapore, Hong Kong, Amsterdam, Los Angeles, […]

15
Jun

0
Featured
Insights for marketers and entrepreneurs on smart gloves, drones, analytics and forecast

Insights for marketers and entrepreneurs on smart gloves, drones, analytics and forecast

The Stag smart glove works like human hands The Massachusetts Institute of Technology (MIT) have invented a smart glove with 550 tiny sensors.  Known as Stag, the scalable tactile glove, can recognise 76% of everyday objects, within a range of 26 types, by identifying and grasping them like a human hand would.  The glove is […]

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