18
Feb

0
Featured

Purpose, Sustainability and Marketing Plans – why you need to invest more in 2022

Purpose, Sustainability and Marketing Plans – why you need to invest more in 2022. 2021 is set to be a step change for metrics that will impact on marketing planning. And it’s six months, at most, before you submit your budget and marketing plan for 2022.

27
Jan

0
Featured
Purpose and Marketing Planning

Purpose and Marketing Planning

Purpose and Marketing Planning – helping the planet and society Why does purpose matter to marketing planning? How does it relate to the planet and sustainability? Here’s a new course to help you. Course fee includes a donation to Water Aid and the Woodland Trust Follow the link to the page on our website https://bit.ly/3qVrJmh

31
Jul

0
Featured
Updates for marketers and innovators on City brands, tech language, new aerospace college, luxury boutique and music

Updates for marketers and innovators on City brands, tech language, new aerospace college, luxury boutique and music

Saffron City Brand Barometer 2019 results Using quantitative and qualitative measurement, Saffron reviewed 75 globally important cities to assess them on assets and brand value to identify their place brand rankings, Warrington, (2019).  The top ten for 2019 feature usual suspects including (from 1 to 20): New York, London, Singapore, Hong Kong, Amsterdam, Los Angeles, […]

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