06
Sep

0
Featured
5 topical trends influencing digital marketing plans

5 topical trends influencing digital marketing plans

It’s often overlooked how much time and effort goes into a digital marketing plan.  So to help you, here’s five topical trends affecting digital marketing plans. Freight and logistics Market insights are highlighting that the fourth quarter will be affected by a combination of factors: lockdowns impacting capacity, lack of HGV drivers, Brexit legacy, warehouse […]

04
Aug

0
Featured
Brand and SMEs                         – five key tips

Brand and SMEs – five key tips

What steps can help SMEs and their brands?  Here’s five key tips from Sara Royle at Goldcrest Academy Limited: Register your brand It is important to remember that the owner adds value to a name and image. So to keep your founding focus, consider registering your logo as words and / or as an image […]

27
Jul

0
Featured
Celebrating talent – nature, gardens, innovation and new course

Celebrating talent – nature, gardens, innovation and new course

Nature and design at its best Simply gorgeous and talented, Anca Panait at RHS Tatton Park, love her comment: “That’s one positive from the pandemic, people are more into gardening and the natural world.” Find out more about her wonderful design at RHS Tatton Park 2021 Helping students Although we do online courses, this is […]

22
Jul

0
Featured
Six top practical tips for a great executive summary

Six top practical tips for a great executive summary

When you are writing an executive summary for the first time or are looking to improve what you do now, here’s some tips to help you from Sara Royle, Director at Goldcrest Academy. Whilst a great executive summary looks easy, simple and quick to do, there are some steps that are useful to consider.  These […]

08
Jul

0
Circular economy thinking

Circular economy thinking

For marketing, the circular economy needs to be a key focus area. What is it? Here’s information on the circular economy approach. Why now? It’s time, in the decade of action, announced by the United Nations, to put this thinking at the heart of business. To help you It’s why we are launching the new […]

06
Jul

0
New course date

New course date

Purpose, sustainability and marketing planning new course date, 26 July 2021 To help marketers, the course contains key information, connected to marketing planning. It highlights a gap in metrics, for ESGs to sit alongside digital and marketing metrics. It’s a practical online (3hr) course to help you identify what goes where in your digital or […]

01
Jul

0
Special thanks

Special thanks

Special thanks today – 15 years with Sara at Goldcrest Academy and remembering key team members Peter, Ian, Juanita, Emma, Sue who worked with us. Big and special thanks to clients too

15
Jun

0
Featured

Helping marketers navigate the opportunities and challenges of purpose, sustainability and marketing planning

(C) Blog and photography by Sara Royle If metrics and dashboard rule your life, post Brexit and ongoing Covid, then purpose and sustainability sound like another area of challenge. Yet it’s an enormous opportunity for marketing and customers, to make better buying decisions. The key focus is on how you think and how the organisation […]

04
Jun

0
Featured
Marketing career development tips

Marketing career development tips

With appraisal trends shifting from the annual, often three-hour review to shorter monthly updates, how does this serve your marketing career plans? As back to the office grows with flexible working, it is a good time to plan your appraisal or review for an online or face to face meeting.  Here’s some handy tips: The […]

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