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Short Courses
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            [description] => <p>The Short courses listed here will be updated each month, with new topics, skills and career events.&nbsp; There is a set price for half day workshops &pound;175 and day workshops at &pound;295 plus VAT so you know what each event will cost in advance.&nbsp;</p>
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                            [description] => <p>What are the ingredients for a successful brand?&nbsp;This practical course for business owners, agency staff or entrepreneurs is designed to work through the elements of building a brand.&nbsp; This course will work through the steps to the definition of the brand, up to the creative brief when you brief the design or communications elements.&nbsp; This is a 'how to' course practical course.</p>
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                                                            [value] => <p>During this one day course you will develop skills to:</p>
<ul>
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    <li>Define the customer requirements and journey</li>
    <li>Diagnose of the competitive context</li>
    <li>Establish the brand proposition through mission and values</li>
    <li>Establish Internal communication priorities</li>
    <li>Recommendations for market research</li>
    <li>Understanding the implications for the marketing mix - how you bring the brand to life</li>
    <li>Development of the creative brief - for effective use of designer and web&nbsp;developer time&nbsp;</li>
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                                                            [value] => <p>This course is held at the Ashford International Hotel, Ashford</p>
<p>Address: Simone Weile Avenue, Ashford, Kent TN24 8UX</p>
<p><a href="http://www.qhotels.co.uk/hotels/ashford-international-kent/how-to-find-us.aspx">Directions to venue</a></p>
<p>&nbsp;</p>
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                                                            [value] => <p>CAM Diploma in Digital Marketing</p>
<p>CAM Diploma in Managing Digital Media</p>
<p>&nbsp;</p>
<p>For more information on these courses click to&nbsp; CAM Digital</p>
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                            [short_description] => <p>Events are an ideal opportunity to bring your brand to life with key clients in attendance.&nbsp; To do this well, requires creativity and careful planning.&nbsp; This course aims to harness this skills so you can create memorable, commercial events.</p>
                            [description] => <p>Creating a memorable event that develops relationships and results requires carefull planning.&nbsp; This course helps you focus on the key planning stages, so you have an event that boosts your brand and achieves your goals.</p>
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                                                            [value] => <p>This course is ideal for individuals who have some event organisation experience but who may work in an administrative, secretarial or support role.&nbsp; This workshop format is also suitable for Marketing Assistants, Marketing Executives or individuals who have been&nbsp; organising events for some time, but who would like to refresh their approach.</p>
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                                                            [value] => <p>This course will be held at</p>
<p>The Ashford International Hotel, Simone Weile Avenue, Ashford, Kent TN24 8UX</p>
<p>This venue has easy access by road and rail and free parking.</p>
<p><a href="http://www.qhotels.co.uk/hotels/ashford-international-kent/how-to-find-us.aspx ">Directions to venue</a><br />
&nbsp;</p>
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                                                            [value] => <p><u>Professional courses (qualifications)</u></p>
<p>CIM Introductory Certificate</p>
<p>CIM Professional Certificate</p>
<p><u>Short courses</u></p>
<p>Communications planning</p>
<p>&nbsp;</p>
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                            [code] => PM Mgmt
                            [name] => Introduction to Project Management
                            [short_description] => <p>Ideal for those who beginning to manage projects or are are working in project management. The course will provide an introduction to project management and how projects differ from normal work activities.</p>
                            [description] => <h3>What does the course consist of?</h3>
<p>The course will cover the following topics:</p>
<ul>
    <li>The Principles of Project Management</li>
    <li>Scope Management</li>
    <li>Project Sponsorship</li>
    <li>Planning and Scheduling</li>
    <li>Stakeholder Management</li>
    <li>The Project Plan</li>
    <li>Communications</li>
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    <li>Closing projects&nbsp; - Handover and Review Duration</li>
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<p>0930-1530 This is a one day course, lunch and refreshments are included within the course fee.<br />
Please let us know if you have any special dietary requirements when you book the course.</p>
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                                                            [value] => <p>This course is held at two leading business venues:</p>
<p>The Ashford International Hotel, Simone Weile Avenue, Ashford, Kent TN24 8UX</p>
<p>The University of Greenwich, Kings Hill Conference and Training Centre, 6 Alexander Grove, Kings Hill, West Malling, Kent ME19 4GR</p>
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Click a course for more details or to book...

The Short courses listed here will be updated each month, with new topics, skills and career events.  There is a set price for half day workshops £175 and day workshops at £295 plus VAT so you know what each event will cost in advance. 

Building Brands

Successful brands are the result of careful planning and engaging with customer needs.  Building a 21st century brand requires clear focus, creatively, commercial skills and commitment.  This one day course provides an introduction to key principles and practices.

Event Management

Events are an ideal opportunity to bring your brand to life with key clients in attendance.  To do this well, requires creativity and careful planning.  This course aims to harness this skills so you can create memorable, commercial events.

Introduction to Project Management

Ideal for those who beginning to manage projects or are are working in project management. The course will provide an introduction to project management and how projects differ from normal work activities.