Introductory Certificate in Marketing
Ideal for those who are in junior marketing positions or who aspire to a career in marketing. It is particularly useful for those moving into marketing roles from other backgrounds. It is appropriate for people currently working as personal assistants or marketing assistants or for those working on the peripheries of marketing in a support role.
Who should attend?
Entry criteria
No previous qualifications are required. It is not necessary to have any previous experience or knowledge of marketing to join this short course. However, if you are working or have some business experience, this will certainly help you put your learning into context.
If English isn’t your first language, you will need to provide us with evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.
Benefits to you
• Gain a practical knowledge of essential marketing skills
• Understand how to use the basic tools of marketing
• Bring added value to your job
• Offer additional skills to employers
• Enhance your professional development
• Take advantage of new career opportunities.
Over the two days of the course, you will cover:
What is Marketing?
1. Understanding the role and function of marketing
2. Understanding the marketing environment
3. The marketing mix -7P’s
4. How marketing is applied in different organisational contexts
Understanding customer relationships
1. Understanding customers
2. Building and maintaining effective internal customer relationships
3. Communicating with internal and external customers
4. Providing customer service for internal and external customers
Additional materials are available online. The course is assessed by assignment and one online exam.
Venues
The course will be run by Goldcrest Academy at
Related courses
Short courses Progression courses
Project Management Professional Certificate in Marketing
Event Management
