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[description] => <p>Professional courses consist of modules and qualifications which are awarded by accredited Institutes. Courses change each term, so please register for updates <a href="http://www.goldcrestacademy.co.uk/register">register</a></p>
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[name] => Introductory Certificate in Marketing
[short_description] => <p>This course is ideal for those in their first marketing role or who would like to move into marketing. It introduces key marketing principles and provides students with basic skills they can put in practice at work. It is ideal for Personal Assistants, Event Management Assistants, Customer Service Assistants, Call Centre Employees and for Apprenticeships.</p>
[description] => <p>Ideal for those who are in junior marketing positions or who aspire to a career in marketing. It is particularly useful for those moving into marketing roles from other backgrounds. It is appropriate for people currently working as personal assistants or marketing assistants or for those working on the peripheries of marketing in a support role.</p>
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[value] => <p>Entry criteria</p>
<p>No previous qualifications are required. It is not necessary to have any previous experience or knowledge of marketing to join this short course. However, if you are working or have some business experience, this will certainly help you put your learning into context.</p>
<p>If English isn’t your first language, you will need to provide us with evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.</p>
<p> </p>
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[value] => <p>• Gain a practical knowledge of essential marketing skills<br />
• Understand how to use the basic tools of marketing<br />
• Bring added value to your job<br />
• Offer additional skills to employers<br />
• Enhance your professional development<br />
• Take advantage of new career opportunities.</p>
<p>Over the two days of the course, you will cover:</p>
<p>What is Marketing?<br />
1. Understanding the role and function of marketing <br />
2. Understanding the marketing environment <br />
3. The marketing mix -7P’s <br />
4. How marketing is applied in different organisational contexts </p>
<p>Understanding customer relationships<br />
1. Understanding customers <br />
2. Building and maintaining effective internal customer relationships <br />
3. Communicating with internal and external customers <br />
4. Providing customer service for internal and external customers<br />
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<p>Additional materials are available online. The course is assessed by assignment and one online exam.<br />
<br />
</p>
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[value] => <p><u>Short courses</u> <u>Progression courses</u></p>
<p>Project Management Professional Certificate in Marketing</p>
<p>Event Management</p>
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[code] => 2009PGDIP
[name] => NEW 2009 CIM Postgraduate Diploma in Marketing
[short_description] => <div>This course is beneficial for those seeking to become Marketing Strategists and professional practitioners. This qualification incorporates the knowledge and skills required by marketing professionals who aspire to work in strategic/senior management roles at Director level. This qualification will help those whose roles report to and influence Board decisions with cross-functional roles that have wide business impact. This is a Level 7 qualification.</div>
<p> </p>
[description] => <p>What does the course consist of?</p>
<p>There are four modules which must be completed and passed to achieve this qualification. The modules are:</p>
<ol>
<li>Emerging Themes – assessed by assignment</li>
<li>Analysis & Decision – assessed by case study exam</li>
<li>Marketing Leadership & Planning – assessed by assignment</li>
<li>Managing Corporate Reputation – assessed by assignment</li>
</ol>
<p class="h3"><strong>What will it cost?</strong></p>
<p class="h3">Goldcrest Academy tuition fees</p>
<p>The tuition fees are £495 per module or £1,980 for all four modules. All fees are subject to VAT at the prevailing rate.</p>
<p>Discounts are available if you sign up for and pay for all four modules prior to course start.</p>
<p>Early birds discount of £180 if you sign up and pay for all four modules prior to course starting.</p>
<p>All Goldcrest Academy course fees include:</p>
<ol>
<li>Course induction and training sessions, including refreshments.</li>
<li>Course book for each module (worth £30 per module or £120 across four modules);</li>
<li>Online course materials which you can access from home, work or when mobile;</li>
<li>Tutorial support for exams by email or telephone, along with a dedicated revision session for exam students.</li>
<li>Tutorial support for assignments by email or telephone, along with feedback.</li>
</ol>
<p><strong class="h2">What next?</strong></p>
<p><strong>Step one</strong></p>
<p>Please register for the course, so we can save your place, there is no fee or obligation here. Simply click on <strong>apply for access below</strong> and complete the form. You can fast-track the process by uploading your CV as part of normal course entry requirements. We will then contact you directly to discuss the course and the application process.</p>
<p><strong>Step two</strong></p>
<p>If you have any queries, please email us directly at <a href="mailto:apply@goldcrestacademy.co.uk"><strong>apply@goldcrestacademy.co.uk</strong></a>. For access to the course summary OR for an offline application form <a href="http://www.goldcrestacademy.co.uk/marketing_courses/cim_pg_diploma"><strong>click here</strong> </a></p>
<p><strong>Step three</strong></p>
<p>Once the application process is completed, an invoice is required. If you are being funded by your employer or self-pay, you can pay by cheque or online via credit card. For credit card payments, you will be sent an email receipt immediately after payment is made for your records.</p>
<p><strong>Step four</strong></p>
<p>To make payment, simply <strong>login below</strong> and select the course or module you plan to study and make payment.</p>
<p><strong>What about CIM fees?</strong></p>
<p class="h3">CIM Fees - these are be paid direct to the CIM</p>
<p>Annual membership £200</p>
<p>Assessment fees x4 of £90 each - these can be paid on a 'pay as you go' basis. </p>
<p>All CIM fees can be paid direct to them, please note the deadline dates. The total CIM costs are therefore £560.</p>
<p>It is student's responsiblity to ensure they are a member of the CIM and to meet their deadlines for assessment entry. <br />
</p>
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[value] => <p>Those seeking to become Marketing Strategists and professional practitioners.</p>
<p>This qualification incorporates the knowledge and skills required by marketing professionals who aspire to work in strategic/senior management roles at Director level. This qualification will help those whose roles report to and influence Board decisions with cross-functional roles that have wide business impact. This is a Level 7 qualification.</p>
<p><strong>Entry criteria</strong></p>
<p>The CIM require that you meet ALL of the following criteria, as a minimum:<br />
1. CIM Professional Diploma in Marketing (either 2003 or 2009 syllabus) or the CIM Advanced Certificate in Marketing <br />
<strong>OR</strong><br />
2. A business or marketing Bachelors or Masters degree (or an equivalent qualification) where a minimum of half the credits come from marketing (ie 180 credits in Bachelor degrees and 90 credits in Masters degrees).<br />
<strong>AND</strong><br />
3. A range of experience working at Senior Marketing Management level that has provided potential students with ability to evidence that they can meet the learning outcomes of the CIM Professional Diploma in Marketing if required to do so and is sufficient to pass the Entry Test to Level 7.</p>
<p><strong>Please note: </strong>With qualifications which are over 10 years old, the CIM will not consider them for exemption purposes.Those educated outside of the UK must have achieved the equivalent of the above entry criteria and, where English is not their first language, evidence of English language competence to IELTS 6.5 must be provided.<br />
</p>
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<li><span style="font-size: 10pt">To become a highly qualified, strategic marketer.</span></li>
<li><span style="font-size: 10pt">To obtain the ability, knowledge, skills and knowhow of a senior marketing manager. </span></li>
<li><span style="font-size: 10pt">To be able to contribute to and work towards leading the organisation’s strategic focus, developing marketing strategies and the corporate communications plan.</span></li>
<li><span style="font-size: 10pt">On completion of the course, you will be entitled to use the letters DipM MCIM after your name to underline your status as a highly qualified marketer. You are then eligible to complete the Stage two qualification, the <i>Chartered</i> Postgraduate Diploma.</span></li>
<li><span style="font-size: 10pt">The expected skills for Level 7 marketers (on completion), will include planning,</span><span style="font-size: 10pt">thinking strategically, prioritising, contingency planning, evaluating, decision making, communicating, thinking creatively, balancing options, competing interests and needs, influencing and leading.</span></li>
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<p class="h3"><strong>How and when to study</strong></p>
<p>We offer ‘blended’ courses - face to face training, followed up by a structured programme of activities, focussing you on the key skills and assessments. Work is marked and feedback to you between sessions, so you know how you are progressing and can move to the next stage. Tutorial support is available by telephone and email between sessions</p>
<p class="h3"><br />
<strong>How do you benefit?</strong></p>
<p>Starting with classroom sessions, you gain a good understanding of the course upfront. This is important as marketing is an integrated subject and you need to understand how theory works (concept), can be used in practice (application) and can assess the usefulness of the technique (evaluation). It also means you can identify your personal strengths and weaknesses early on and therefore focus your studying efforts too. We can then align online sessions to build and grow skills further. You have the added advantages of less travelling time and you can choose when to study at home, at work or when away.</p>
<p><br />
</p>
<p> </p>
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<p><strong class="h3">March 2010</strong> - Ashford International Hotel, Simone Weil Avenue, Ashford, Kent TN24 8UX</p>
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Click a course for more details or to book...
Professional courses consist of modules and qualifications which are awarded by accredited Institutes. Courses change each term, so please register for updates register
CIM
NEW 2009 CIM Postgraduate Diploma in Marketing
This course is beneficial for those seeking to become Marketing Strategists and professional practitioners. This qualification incorporates the knowledge and skills required by marketing professionals who aspire to work in strategic/senior management roles at Director level. This qualification will help those whose roles report to and influence Board decisions with cross-functional roles that have wide business impact. This is a Level 7 qualification.
CRM
Other Courses...
Introductory Certificate in Marketing
This course is ideal for those in their first marketing role or who would like to move into marketing. It introduces key marketing principles and provides students with basic skills they can put in practice at work. It is ideal for Personal Assistants, Event Management Assistants, Customer Service Assistants, Call Centre Employees and for Apprenticeships.