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[description] => <p>Professional courses consist of modules and qualifications which are awarded by accredited Institutes. Courses change each term, so please register for updates <a href="http://www.goldcrestacademy.co.uk/register">register</a></p>
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[name] => Introductory Certificate in Marketing
[short_description] => <p>This course is ideal for those in their first marketing role or who would like to move into marketing. It introduces key marketing principles and provides students with basic skills they can put in practice at work. It is ideal for Personal Assistants, Event Management Assistants, Customer Service Assistants, Call Centre Employees and for Apprenticeships.</p>
[description] => <p>Ideal for those who are in junior marketing positions or who aspire to a career in marketing. It is particularly useful for those moving into marketing roles from other backgrounds. It is appropriate for people currently working as personal assistants or marketing assistants or for those working on the peripheries of marketing in a support role.</p>
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<p>No previous qualifications are required. It is not necessary to have any previous experience or knowledge of marketing to join this short course. However, if you are working or have some business experience, this will certainly help you put your learning into context.</p>
<p>If English isn’t your first language, you will need to provide us with evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.</p>
<p> </p>
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[value] => <p>• Gain a practical knowledge of essential marketing skills<br />
• Understand how to use the basic tools of marketing<br />
• Bring added value to your job<br />
• Offer additional skills to employers<br />
• Enhance your professional development<br />
• Take advantage of new career opportunities.</p>
<p>Over the two days of the course, you will cover:</p>
<p>What is Marketing?<br />
1. Understanding the role and function of marketing <br />
2. Understanding the marketing environment <br />
3. The marketing mix -7P’s <br />
4. How marketing is applied in different organisational contexts </p>
<p>Understanding customer relationships<br />
1. Understanding customers <br />
2. Building and maintaining effective internal customer relationships <br />
3. Communicating with internal and external customers <br />
4. Providing customer service for internal and external customers<br />
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<p>Additional materials are available online. The course is assessed by assignment and one online exam.<br />
<br />
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[value] => <p><u>Short courses</u> <u>Progression courses</u></p>
<p>Project Management Professional Certificate in Marketing</p>
<p>Event Management</p>
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[code] => CAMDDM2010
[name] => CAM Diploma in Digital Marketing - enrolling now - classes
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[description] => <h3 class="h3"> <strong>What will you gain?</strong></h3>
<p>The qualification focuses on the fundamental planning concepts for online activity, implementation, measurement and evaluation of successful campaigns. It covers SEO (search engine optimisation), PPC (pay per click), online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.</p>
<p>In an increasingly multi-channel environment, this qualification enables candidates to become adept at working in both traditional and digital marketing environments.<br />
</p>
<h3><strong>Letters after your name</strong></h3>
<p>All students who successfully complete and pass a CAM qualification are now entitled to use the designatory letters after their name:</p>
<p>Diploma in Digital Marketing - DipCAM (DigitalM) eg</p>
<p>John Carter - DipCAM (DigitalM)</p>
<p>Emma Broundle - DipCAM (DigitalM)</p>
<h3> </h3>
<h3><strong>What is blended online?</strong></h3>
<p>A blended online course provides you with digital access to course materials so you can choose when and where to study. You are also encouraged to practice skills live online and develp further research materials for yoru assignments. Within this structured programme, you have clear goals and deadlines to work towards, supported by a dedicated tutor available by email and telephone. Webinars are organised to discuss assessment requirements and you submit working for individual marking and feedback.</p>
<p>For more information <a href="mailto:apply@goldcrestacademy.co.uk">apply@goldcrestacademy.co.uk</a></p>
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[value] => <p>This course is ideal for those individuals or marketers, who would like to specialise or qualify in digital marketing, communications and planning.</p>
<p> </p>
<p>It is suitable for employees working in or who plan to work in communications, marketing, creative or planning agency roles in either the public, private or not-for-profit sectors.</p>
<p> </p>
<p>This dynamic qualification, launched in 2009, provides the opportunity to gain and evidence skills in digital marketing and planning.</p>
<p> </p>
<p>Created by the CAM foundation, this qualification sits alongside the globally recognised range of professional marketing qualifications available from the CIM.<br />
</p>
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<li>Gain the marketing skills you need at an operational level to maximise commercial opportunities for your company or organisation.</li>
<li>Achieve an industry recognised transferable qualification</li>
<li>Understand how to create, implement and evaluate effective digital activities.<br />
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[value] => <p>This blended online course takes place at home, at work or location suited to you. Materials can be downloaded (24x7) from Sharepoint, accesses by password from the Goldcrest Academy website.</p>
<p> </p>
<p>Optional workshop sessions take place through webinars or at the Holiday Inn, Wrotham Heath, the Ashford International Hotel. Alternatively workshops can take place on client premises, if an in-company course.</p>
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[value] => <p>By completing the CAM Diploma in Digital Marketing you would be eligible to progress on to:</p>
<p>The CAM Diploma in Managing Digital Media</p>
<p>Specialist single day courses</p>
<p>The CIM Diploma in Marketing</p>
<p> </p>
<p> </p>
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[code] => 2009PGDIP
[name] => NEW 2009 CIM Postgraduate Diploma in Marketing - enrolling now
[short_description] => <div>This course is beneficial for those seeking to become Marketing Strategists and professional practitioners. This qualification incorporates the knowledge and skills required by marketing professionals who aspire to work in strategic/senior management roles at Director level. This qualification will help those whose roles report to and influence Board decisions with cross-functional roles that have wide business impact. This is a Level 7 qualification.</div>
<p> </p>
[description] => <p>What does the course consist of?</p>
<p>There are four modules which must be completed and passed to achieve this qualification. The modules are:</p>
<ol>
<li>Emerging Themes – assessed by assignment</li>
<li>Analysis & Decision – assessed by case study exam</li>
<li>Marketing Leadership & Planning – assessed by assignment</li>
<li>Managing Corporate Reputation – assessed by assignment</li>
</ol>
<p class="h3"><strong>What will it cost?</strong></p>
<p class="h3">Goldcrest Academy tuition fees</p>
<p>The tuition fees are £495 per module or £1,980 for all four modules. All fees are subject to VAT at the prevailing rate.</p>
<p>Discounts are available if you sign up for and pay for all four modules prior to course start.</p>
<p>Early birds discount of £180 if you sign up and pay for all four modules prior to course starting.</p>
<p>All Goldcrest Academy course fees include:</p>
<ol>
<li>Course induction and training sessions, including refreshments.</li>
<li>Course book for each module (worth £30 per module or £120 across four modules);</li>
<li>Online course materials which you can access from home, work or when mobile;</li>
<li>Tutorial support for exams by email or telephone, along with a dedicated revision session for exam students.</li>
<li>Tutorial support for assignments by email or telephone, along with feedback.</li>
</ol>
<p>VAT inclusive fees are £581.63 per module or £2115 for four modules, including the early bird discount (£180).</p>
<p><strong class="h2">What next?</strong></p>
<p><strong>Step one</strong></p>
<p>Please register for the course, so we can save your place, there is no fee or obligation here. Simply click on <strong>apply for access below</strong> and complete the form. You can fast-track the process by uploading your CV as part of normal course entry requirements. We will then contact you directly to discuss the course and the application process.</p>
<p><strong>Step two</strong></p>
<p>If you have any queries, please email us directly at <a href="mailto:apply@goldcrestacademy.co.uk"><strong>apply@goldcrestacademy.co.uk</strong></a>. For access to the <a href="/custom/upload/cim_chartered pg_diploma_course_summary_nov10.pdf">course summary</a> OR for an offline application form <a href="/custom/upload/CIM Application form_nov10.pdf"><strong>click here</strong> </a></p>
<p><strong>Step three</strong></p>
<p>Once the application process is completed, an invoice is required. If you are being funded by your employer or self-pay, you can pay by cheque or online via credit card. For credit card payments, you will be sent an email receipt immediately after payment is made for your records.</p>
<p><strong>Step four</strong></p>
<p>To make payment, simply <strong>login below</strong> and select the course or module you plan to study and make payment.</p>
<p><strong>What about CIM fees?</strong></p>
<p class="h3">CIM Fees - these are be paid direct to the CIM</p>
<p>Annual membership £200</p>
<p>Assessment fees x4 of £90 each - these can be paid on a 'pay as you go' basis. </p>
<p>All CIM fees can be paid direct to them, please note the deadline dates. The total CIM costs are therefore £560.</p>
<p>It is student's responsiblity to ensure they are a member of the CIM and to meet their deadlines for assessment entry. <br />
</p>
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[description] => <p>CAM Diploma in Marketing Communications - enrolling now</p>
<p> </p>
<p>New for 2010 - all CAM students, on course completion can now use designatory letters after their name:</p>
<h4>DipCAM (MComms) - this course - CAM Diploma in Marketing Communications or</h4>
<h4>DipCAM (DigitalM) - CAM Digital Marketing courses</h4>
<p>For more information email <a href="mailto:apply@goldcrestacademy.co.uk">apply@goldcrestacademy.co.uk</a></p>
<p> </p>
<p>What does the CAM Marcomms course consist of?</p>
<p>There are five modules which must be completed and passed to achieve this qualification (and the letters after your name). The modules are:</p>
<ol>
<li>Marketing and Consumer Behaviour – assessed by assignment</li>
<li>Direct Marketing and Sales Promotion - assessed by exam</li>
<li>Advertising - assessed by exam</li>
<li>Public Relations - assessed by exam</li>
<li>Integrated Media – assessed by assignment</li>
</ol>
<p><strong>How long will it take?</strong></p>
<p>If you are working full time, have a life and plan to study, we take a practical view but are always led by your timing. Our recommendation is to allow 12-15 months. Some subjects can be studied two at a time. We always discuss with you what you need to achieve.</p>
<p class="h3"><strong>What will it cost?</strong></p>
<p class="h3">Goldcrest Academy tuition fees</p>
<p class="h3">The tuition fees are £495 per module or £1,980 for all four modules. All fees are subject to VAT at the prevailing rate.</p>
<p>Discounts are available if you sign up for and pay for all four modules prior to course start.</p>
<p>Early birds discount of £180 if you sign up and pay for all four modules prior to course starting.</p>
<p>All Goldcrest Academy course fees include:</p>
<ol>
<li>Course induction and training sessions, including refreshments.</li>
<li>Course book for each module (worth £30 per module or £120 across four modules);</li>
<li>Online course materials which you can access from home, work or when mobile;</li>
<li>Tutorial support for exams by email or telephone, along with a dedicated revision session for exam students.</li>
<li>Tutorial support for assignments by email or telephone, along with feedback.</li>
</ol>
<p><strong class="h2">What next?</strong></p>
<p><strong>Step one</strong></p>
<p>Please register for the course, so we can save your place, there is no fee or obligation here. Simply click on <strong>apply for access below</strong> and complete the form. You can fast-track the process by uploading your CV as part of normal course entry requirements. We will then contact you directly to discuss the course and the application process.</p>
<p><strong>Step two</strong></p>
<p>If you have any queries, please email us directly at <a href="mailto:apply@goldcrestacademy.co.uk"><strong>apply@goldcrestacademy.co.uk</strong></a>. For access to the course summary click here OR for an offline application form <a href="http://www.goldcrestacademy.co.uk/marketing_courses/cim_pg_diploma"><strong>click here</strong> </a></p>
<p><strong>Step three</strong></p>
<p>Once the application process is completed, an invoice is required. If you are being funded by your employer or self-pay, you can pay by cheque or online via credit card. For credit card payments, you will be sent an email receipt immediately after payment is made for your records.</p>
<p><strong>Step four</strong></p>
<p>To make payment, simply <strong>login below</strong> and select the course or module you plan to study and make payment.</p>
<p><strong>What about CAM fees?</strong></p>
<p class="h3">CAM Fees - these are be paid direct to the CAM Foundation. Please note that the CAM Foundation is part of the CIM.</p>
<p>Annual membership £140</p>
<p>Assessment fees x2 of £85 (assignments) each Exam fees x3 of £65- these can be paid on a 'pay as you go' basis. </p>
<p>All CIM fees can be paid direct to them, please note the deadline dates. The total CAM costs are therefore £505.</p>
<p>It is student's responsiblity to ensure they are a member of the CIM and to meet their deadlines for assessment entry. <br />
</p>
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[description] => <p>What does the course consist of?</p>
<p>There are four modules which must be completed and passed to achieve this qualification. The modules are:</p>
<ol>
<li>Marketing Planning Process – assessed by assignment</li>
<li>Delivering Customer Value Through Marketing – assessed by case study exam</li>
<li>Managing Marketing – assessed by assignment</li>
<li>Project Management in Marketing – assessed by assignment</li>
</ol>
<p class="h3"><strong>What will it cost?</strong></p>
<p class="h3">Goldcrest Academy tuition fees</p>
<p class="h3">The tuition fees are £495 per module or £1,980 for all four modules. All fees are subject to VAT at the prevailing rate.</p>
<p>Discounts are available if you sign up for and pay for all four modules prior to course start.</p>
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<li>Course induction and training sessions, including refreshments.</li>
<li>Course book for each module (worth £30 per module or £120 across four modules);</li>
<li>Online course materials which you can access from home, work or when mobile;</li>
<li>Tutorial support for exams by email or telephone, along with a dedicated revision session for exam students.</li>
<li>Tutorial support for assignments by email or telephone, along with feedback.</li>
</ol>
<p> </p>
<p>VAT inclusive fees are £581.63 per module or £2115 for four modules, including the early bird discount (£180).</p>
<p> </p>
<p><strong class="h2">What next?</strong></p>
<p><strong>Step one</strong></p>
<p>Please register for the course, so we can save your place, there is no fee or obligation here. Simply click on <strong>apply for access below</strong> and complete the form. You can fast-track the process by uploading your CV as part of normal course entry requirements. We will then contact you directly to discuss the course and the application process.</p>
<p><strong>Step two</strong></p>
<p>If you have any queries, please email us directly at <a href="mailto:apply@goldcrestacademy.co.uk"><strong>apply@goldcrestacademy.co.uk</strong></a>. For access to the course summary OR for an offline application form <a href="/custom/upload/CIM Application form_nov10.pdf"><strong>click here</strong> </a></p>
<p><strong>Step three</strong></p>
<p>Once the application process is completed, an invoice is required. If you are being funded by your employer or self-pay, you can pay by cheque or online via credit card. For credit card payments, you will be sent an email receipt immediately after payment is made for your records.</p>
<p><strong>Step four</strong></p>
<p>To make payment, simply <strong>login below</strong> and select the course or module you plan to study and make payment.</p>
<p><strong>What about CIM fees?</strong></p>
<p class="h3">CIM Fees - these are be paid direct to the CIM</p>
<p>Annual membership £160</p>
<p>Assessment fees x4 of £75 each - these can be paid on a 'pay as you go' basis. </p>
<p>All CIM fees can be paid direct to them, please note the deadline dates. The total CIM costs are therefore £460.</p>
<p>It is student's responsiblity to ensure they are a member of the CIM and to meet their deadlines for assessment entry. <br />
</p>
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<p>There are four modules which must be completed and passed to achieve this qualification. The modules are:</p>
<ol>
<li>Marketing Essentials – assessed by exam</li>
<li>Assessing the Marketing Environment – assessed by exam</li>
<li>Marketing Information and Research – assessed by assignment</li>
<li>Stakeholder Marketing – assessed by assignment</li>
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<p class="h3"><strong>What will it cost?</strong></p>
<p class="h3">Goldcrest Academy tuition fees</p>
<p class="h3">The tuition fees are £475 per module or £1,900 for all four modules. All fees are subject to VAT at the prevailing rate.</p>
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<li>Tutorial support for assignments by email or telephone, along with feedback.</li>
</ol>
<p>VAT inclusive fees are £558.13 per module or £2056.25 for four modules, including the early bird discount (£150).</p>
<p><strong class="h2">What next?</strong></p>
<p><strong>Step one</strong></p>
<p>Please register for the course, so we can save your place, there is no fee or obligation here. Simply click on <strong>apply for access below</strong> and complete the form. You can fast-track the process by uploading your CV as part of normal course entry requirements. We will then contact you directly to discuss the course and the application process.</p>
<p><strong>Step two</strong></p>
<p>If you have any queries, please email us directly at <a href="mailto:apply@goldcrestacademy.co.uk"><strong>apply@goldcrestacademy.co.uk</strong></a>. For access to the course summary OR for an offline application form <a href="/custom/upload/CIM Application form_nov10.pdf"><strong>click here</strong> </a></p>
<p><strong>Step three</strong></p>
<p>Once the application process is completed, an invoice is required. If you are being funded by your employer or self-pay, you can pay by cheque or online via credit card. For credit card payments, you will be sent an email receipt immediately after payment is made for your records.</p>
<p><strong>Step four</strong></p>
<p>To make payment, simply <strong>login below</strong> and select the course or module you plan to study and make payment.</p>
<p><strong>What about CIM fees?</strong></p>
<p class="h3">CIM Fees - these are be paid direct to the CIM</p>
<p>Annual membership £120</p>
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<p>All CIM fees can be paid direct to them, please note the deadline dates. The total CIM costs are therefore £370.</p>
<p>It is student's responsiblity to ensure they are a member of the CIM and to meet their deadlines for assessment entry. <br />
</p>
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Click a course for more details or to book...
Professional courses consist of modules and qualifications which are awarded by accredited Institutes. Courses change each term, so please register for updates register
CIM
NEW 2009 CIM Postgraduate Diploma in Marketing - enrolling now
This course is beneficial for those seeking to become Marketing Strategists and professional practitioners. This qualification incorporates the knowledge and skills required by marketing professionals who aspire to work in strategic/senior management roles at Director level. This qualification will help those whose roles report to and influence Board decisions with cross-functional roles that have wide business impact. This is a Level 7 qualification.
CRM
Other Courses...
Introductory Certificate in Marketing
This course is ideal for those in their first marketing role or who would like to move into marketing. It introduces key marketing principles and provides students with basic skills they can put in practice at work. It is ideal for Personal Assistants, Event Management Assistants, Customer Service Assistants, Call Centre Employees and for Apprenticeships.
